Hi, I'm Janet.
I make brands easier to like.
Over the past 20 years, I’ve worked across advertising, CRM, digital, UX and customer experience, helping brands create experiences that feel clear, considered and genuinely useful.
I started my career as a designer before moving into art direction, but I was never interested in stopping there. Over time, I found myself drawn to the bigger picture – not just the campaign itself, but everything around it. The customer journeys, websites, onboarding, digital products and all the moments that shape how people experience a brand.
That curiosity has taken me across a broad range of industries and given me the opportunity to work with brands including ALDI, CommBank, TAL, REST Super, George Weston Foods and the Australian Government, leading creative from concept through to rollout.
What I enjoy most is solving problems through creativity. Sometimes that’s a campaign. Sometimes it’s simplifying a customer journey or bringing clarity to a digital experience. Whatever the project, my goal is always the same: to create work that’s thoughtful, well crafted and effective.
I’ve been lucky to work alongside talented strategists, writers, designers, developers, producers and clients throughout my career. Those collaborations have taught me that the best work comes from listening, asking questions and building on each other’s ideas.
After all this time, that’s still what I enjoy most.
What I do
Creative Strategy & Concept Development
The strongest ideas don't just capture attention — they solve problems. I develop concepts rooted in customer insight and commercial objectives, then translate them across campaigns, digital experiences and customer communications — every execution purposeful, connected and true to the original idea.
Art Direction
From photography and film through to motion and digital content, I shape visual stories that feel distinctive and considered — working closely with photographers, directors, illustrators and production teams to bring ideas to life across every touchpoint.
Customer Experience & CRM
Every interaction shapes how people feel about a brand. I design connected journeys — onboarding, lifecycle, CRM — that remove friction and build trust, turning even operational messages into moments that strengthen the relationship.
UX/UI & Design Systems
Good digital experiences should feel intuitive before they feel clever. I design interfaces and journeys that balance usability with visual craft, built on scalable systems that keep everything cohesive across campaigns, digital, CRM and social.
Creative Leadership
Most creative work dies in the handoffs — between strategy and design, or design and build. I work closely with the people on either side of those gaps, so the idea that gets approved is the idea that actually launches.
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AGODA
ALDI Australia
Australian Council for Educational Research (ACER)
Australian Federal Government
Australian Government NSW
Bankwest
BPAY
Clear Skincare
Commbank
Domino's
Ella Baché
Expedia
Ferrero (Nutella)
Foxtel
George Weston Foods
HSBC
Hyundai
Illion
John Paul Village
Kellogg's
Lion Nathan
Meat & Livestock Australia
Michael Hill Jeweller
Nine Entertainment
Oz Design Furniture
P&O
Pizza Hut
Rest Superannuation
Stormwater NSW, VIC
TAL Life Insurance
The Benevolent Society
The Cerebral Palsy Alliance
The Smith Family
The Union Bank
The Urban Winery
Unilever (Vaseline)
V8 Supercars
Weight Watchers